Rare Music Video, The Who, 1966

In 1966 The Who released the single ‘The Kids Are Alright’ off their debut album My Generation. The song wasn’t an immediate hit, peaking at #85 in the States and #41 in the U.K., but it eventually became an anthem for the band and the Mod sub-culture of England in the 1960’s.

To help sell the single a promotional film (a music video really) was shot in Hyde Park in the summer of 1966. It features the band members lip-synching and mock playing their instruments while young teens look on and various boats float by in the background. Here is that promotional film with a somewhat uncomfortable Roger Daltry singing lead. Enjoy!

You can listen to from The Who and other artists from the 1960s on Dusty Discs Radio.